In today’s competitive job market, attracting top talent requires more than just a pay check. It’s all about the Employee Value Proposition (EVP), what makes your company stand out and why employees should want to work for you. In this episode, I speak with Dorota Gordon, Founder of Peoplevy, about how to build a compelling EVP, why it’s crucial for employee attraction and retention, and the steps businesses can take to create a workplace people genuinely want to be a part of.